Marketing Communications Plan Essay Example | Topics and Well Written Essays - 2500 words - 1

Marketing Communications Plan - Essay Example The mission is accomplished and is reflected in the documentation of the report. The rapid growth and consumer acceptance of digital music had led to an tremendous increase in the production of hi-fi audio products. There has been a constant increase in the demand of audio products likes MP3’s, DVDs, CDs and so on and a large number of manufacturers and retailers are enjoying the boom in this market. There are a large number of factors which have resulted in such a success. In stereo systems and other audio products, US and European companies have survived by focusing on skill-intensive and design-intensive products. Environment: Launching the audio products in a market area where consumer awareness exists would prove to be more beneficial as no efforts would be required in monetary and non-monetary terms to make the consumer aware of the products. An internal and external analysis of the environment would prove to be very beneficial in smoothening the process of the launch of new products in a new market.