Gladiator Powerplay Essay Example for Free

Gladiator Powerplay EssayGladiator is a film around Maximus, a roman general who was to be the next emperor, succeeding Aurelius. Aurelius son Commodus gets angry and jealous at the fact that he was not chosen by his father to be next in line. He then proceeds to kill his father and orders Maximus to be killed. Maximus flees but finds out that his family has been murdered. He later gets enslaved and mothers a gladiator, where he trains under Proximo who also was a former gladiator. He then starts a journey to get the peoples power and to gain revenge over the person who killed his own family (Commodus).Imperial or political power play * Maximus has to gain the trust and power from the general public * Commodus is jealous that he did not get picked as the next emperor * Maximus is shown as being fearless which makes the crowd like him even more * Maximus has nothing to lose, so Commodus cant do any more damage to his public image * Maximus was shown to be a noble and powerful Roman generalPower play in relationships * Maximus and Commodus has a strong tension to show each other who has more power * Commodus and Aurelius had a bitter relationship and ended in Commodus murdering Aurelius * Maximus and Proximo where Maximus had learnt to become a fearless gladiator * Commoduss guards and Proximo, where Proximo gets murdered * The People and Commodus

Website analysis Essay Example for Free

Website analysis EssayBlockbuster Inc. started to embark on online renting benefit in the Unites States last August 2004 (Press Release). This is in counteraction of Netflixs leading online movie rental serve up. The political partys website is popularly called Blockbuster Online and is somehow self-sufficient with on-ground stores. Visiting the website, observations can be formulated regarding the effectiveness and creativity of the website to online customers. The incur rascal of Blockbuster Online is simple but effective.It is simple in a wiz that no pop-ups can be found there are no visual animations or advertising videos no sounds and background music to entice the customers. Nevertheless, it is preferably effective for the in truth reason that it uses the familial connection occurring with its customers. This can be evident through the use of a family picture in front of a television, assumed to be watching movies. It gives the customers a sense of home and belong ingness. On another visit of the website, the featured picture is a woman lying put down on a sofa in front of the television.These in addition give an idea that although movie viewing is comfor remit in a family setting, it can as well as be done alone and still enjoy the activity. In both pictures, the people involve are holding remote controls. This very small point in time gives an impression that each are about to watch a movie although if one looks at the pictures alone, the television is not visible. Furthermore, the movie guides and popcorn on the table in the pictures give a new dimension to movie home viewing. The said details represent the idea that satisfying movie viewing is not only possible in the big screens but also possible in the home.One would even be made to conclude that it would be a lot feasible and safe to watch movies in the home rather than in theatres. The color scheme of the website, with its blue, light blue, yellow and white major colors, is also v ery appropriate for the serve ups it offers. The colors used give an impression of brightness and lightness of the website. It gives a serene and calming touch to anyone who visits the website. In the control of the welcome page of the website, the customers whitethorn also be persuaded to think that the services it offers are practical and cheap.It makes them feel that fees are inexpensive and affordable. On the other hand, the welcome page can be seen as a very uncreative effort in designing. As one lingers longer on the page, it can be noticed that the website looks like an ordinary advertisement box in a newspaper page. This is unfavorable since it will decrease the customers interest in exploring more of the website. Although the welcome page is uncomplicated, it contains many promotional materials like the companys offer for a free trial. It also presents free shipping and a step-by-step carte du jour to help customers who are new to the website.The three easy steps to enj oy the rental service include select movies, receive by mail and take back by mail or in-store exchange (Blockbuster Online). The various different tie in from the welcome page to the other pages of the website makes up for the simplicity of the welcome page. Complex links can be found in the different parts and corners of the welcome page. Links to a variety of web pages regarding the company are located at the bottom of the welcome page. This is very uneasy for the customers since it is in very small font sizes that it becomes unnoticeable.This part of the website includes the terms and conditions policy of the company. Nonetheless, the rent and buy movie links on the page are easy to follow. One particular detail that has caught attention is the link opening default settings of the website. In the links related to rental services and other customer-related topics much(prenominal) as movie categories and new movie releases, the links open on the current page. On the other hand , if the link leads to the companys info or financial and business issues such as investing and the company profile, the link opens on a new window.This is very arouse since it implicitly draws the line between customer-related issues and internal issues of the company. Further on, the different links to the secondary websites are too many and are hard to track which may lead to the customer constructting lost in the whole website. This may also be the effect of the websites moderate organization of the links. Nevertheless, upon familiarity of the website links, customers can get used to the incomprehensible first impression organization of the website. The sign-up page of the website is simply designed too.A step-by-step process of the whole transaction of the rental service is included in a graphical and a worded method. It looks like a comic strip which accounts for its easy-to-comprehend characteristic. The big sign-up button is also interesting enough receivable to its larg e size and appealing color and font type. These properties of the page may convince the customer to sign up for a membership plan. Features of the rental service are also in the web page in brief making it a summary of the whole service that the company provides. The rent movies page is quite colorful and interesting especially for movie fanatics.It includes different categories and featured movies. In all of these categories, the movies featured all have small movie posters with the proportional size of a DVD front cover. It gives a very unique influence on the customer since the customer can somehow see a glimpse of the movie. The rental page also provides a link on the procedure on how to rent via the internet. Like the rental page, the buyers page is also make full with the DVD front cover posters of on-sale movies. The structure also consists of different movie categories wherein the customer can choose from.However, in the buyers page, the movies in feature incorporate a but ton which adds the movie to the list of movies the customer wants to buy. Together with this element is the price of the movie. The payment terms can be done through credit computer menu and other online wiring financial services such as PayPal. This is very secure for online lymph glands, thus contributing with the websites ease of operation characteristic. Another frightful element of the website is its trailers and video clips page. In this part, the customer can take a glance of the movies and also watch the trailer of the movie.It is very appropriate and efficient since well-nigh customers would first want to see clips of the movie before they rent or buy it. This amazing feature adds up to the websites effectiveness. Some of the web pages in the site require information upload from the customers and members. Such web pages include the store locator and the contact page (Blockbuster Online). In the store locator page, the client is asked to type in the address and then a bu tton is clicked to reveal stores near the vicinity. This is very useful for online customers who wanted to avail of in-store exchanges that the company offers.Although the feature is very simple, it has its own link page to set it apart from the rest of the website. On the contact page, the client can contact the company on certain issues such as membership and DVD issues. However, the system used is not that of a presentation method but rather an e-mail type. In this method, instead of fully grown the companys contact numbers, headquarters address and email-address, the company asks the customer to input the category issue, the clients information and contact details as well as the messages or questions concerning the companys services.It is much like an e-mail web page where one can submit the mail in a flash to the company. The system that the company uses is very reliable and easy to manage for their part since they can somehow sort the mails that they receive. This method als o prevents prank callers and mailers from dumping discard on the companys telephone lines and mailbox. Nevertheless, the negative part for this process is that the customers may feel reluctant to communicate with the company since the company requires personal information from the client which can be jeopardized unintentionally.

Brand impact on Consumer Buying Behaviour

distinguish impact on Consumer Buying BehaviourConsumer driven approaches is widely adopted by the companies in order to enhance countless emerging aims of modern customers. instiganting becomes a crucial activities of consumer driven approach and its aim to build a loyal customer base and creation of an effective tell on image.In this document, the author presents a explore report complied after analyzing the effects of deformitying on the consumer secure stopping point. The research had been carried at the shopping centre called Shoppers Stop in India. The research had attempted to find whether there is absolute relation surrounded by the supreme effect of the crack and the consumer purchase decision.There be so umteen parity convergences push through there that the only way to divers(prenominal)iate yourself from the early(a)s is to create an aura, an image, around your fool. Consumers need a road map they need to find a way to get from their need to a crop p urchase thats simple, easy, not blanket(a) of a lot of noise, and most fire tarnishs get lost somewhere in the midst of the shelf and the consumer mindset.-K aren Benezra, editor of BrandweekThe paper also discusses the literature the importance of pocking and the consumer purchase decision. It details the research rationale along with the research philosophy, the approach used, the context, sample and procedure. As well as It discussed the signifi provokece of the proposed research along with its limitation. A provisional work schedule is also provided.AimsThe aim is to determine the extent of the correlation between the activities of noteing and consumer purchasing as well as put into billet the main functions and look ons branding can offer companies in term guiding valued customers through the often complex process of purchase decision-making. consequently the basic research question would be, how does branding affect the consumer purchase decision?ObjectivesThis research will have the following objectivesTo assess whether positive scentings towards a brand will translate into a consumer purchase decision.To establish the changes in the relationship between branding and consumers purchasing decision when some other factors such as price are introduced.To examine the consumers tendency to recommend brands and its effect on purchasing decisions of their friends and family.Chapter 2 Literature ReviewOrigin of mark in Market.After the introductory World War, the whole world economy was under Great Depression during 1930s and also gives rise to socio-economy problems because of impact of war wages on the quite a little and hence left a dent in mountains pockets and curbed the desire of society to spend and consume.Strangely, the Second World War and the period after the war had seen a different pattern in manufacturing industries that a increased capacity to produce goods whereas the society was left with an ingrained desire to be frugal.Bass Com pany, the British brewery, claims their florid triangle brand was the worlds first trademark. Lyles Golden Syrup makes a similar claim, having been named as Britains oldest brand, with its green and gold packaging having remained almost unchanged since 1885.Source http//www.quaffale.org.uk/php/brewery/578What is Branding?The word Brand the Germanic root meaning is burn. In commercial market branding is all about the output attri onlyes that make a immutable impression in a customers mind.As per Karl Marx, people make their make decisions about who to be, how to live, and what to buy, but under circumstances shaped by brands advertising, market and promotion. then(prenominal) a brand exploits the underlying attribute that is storytelling and emotions which are the buying behaviour.James Walter Thompson published a house ad explaining trademark advertising, in 1900. Thus Branding was coined for the first time with commercial explanation. Mr. Thompson appeared as the philosophe r of Branding by drawing a straight line between the manufacturer and the consumer.Source http//library.duke.edu/specialcollections/hartman/guides/jwt-history.htmlHuman nuance is dependent upon signs and systems of signs, and the human mind is inseparable from the functioning of signs-if indeed mentality is not to be identified with such functioning.orchard apple tree Logo DesignApple was selected as main form of branding depending upon the high society name.Initially, the logo depicted a small apple shape sitting under a tree with Apple Computer Co set into the frame of the picture. It is this apple that has continued to be used. The first logo design was perceived to be a s too complex and hard to view, so Regis McKenna worked on the logo some grades later and added a bite mark to symbolize the thought of conquering of the customers and the marketplace in general. Next, the monochrome version was replaced with the rainbow-colored logo as a reference to the Biblical story of Adam and Eve in which the apple represents the yield of the Tree of Knowledge. It brings to mind that people must pursue their dreams. While this was not initially a deliberate intent, it did encourage business and consumers to consider the Apple brand for the first time and was successful in generating increased profits.Source Charles Morris, Foundations of the Theory of Signs.Source http//www.logoorange.com/logodesign-A.phpA brand is an end result. Branding is the process by which a brand comes to be. A brand is many, many amours, but it is never an accident.Present Day Branding.A branding provides a platform for consumer choice process. Todays market offer different harvest-festivals among thousand for similar offerings, this complexity makes the users to follow their choice that have satisfied already in past. The pattern of this consumer behaviour was also supported by Assael in 1993 with a concept that in a situation of low-involvement of consumer, the consumers completely rely on past consuming experience hence it provides a clue that consumers with stripped-down purchasing areas could be tooshieed by advertisement campaigns.Thus consumer plays a key meaning(a) role reaping branding process in current market. up to now nowadays a good number of consumer emotionally attach with the brand that helps to watch the impact of image among consumers.With this a natural differentiation concept was introduced by Adcock in 1998, with differentiation process , the guild start induceing a set of unique differences that help to provide a distinctive identity among other intersection points in market. Hence, differentiation provides a trimmedting edge for the branding of harvest in present competitive market.As per Prof. Kevin Lane Keller, author of Strategic Brand Management The trend in marketing of brand depends upon the changes in the environments around the consumers. A social, cultural, political, economic and technological environment changes the life of human and with this the branding need to adopt the trend for exampleOnline merchandisingSocial Networking Online-Media such as Face book, MySpace, Google.A corporate social responsibility and sustainability impacting the product image.Philip Kotler in 1999, a brand captures consumers anxiety through a Six Dimensions of BrandAttributesA brand will communicate specific attributes, such as prestige.BenefitsA brand strengthens a products attributes by communicating a set of benefits that makes it more attractive.ValuesA brand represents a companys tenderness value and belief system.CultureA brand is representative or targets a target audiences socio-cultural characteristic.PersonalityA Brand Project behavioral personality patterns of targeted consumers.UserA brand can emulate the end user.Identification of Branding leavings step by stepDifference 1 A Visual difference, Symbols and logotype.In the seventies, when the phrase generation was creation coined and used in any nu mber of contexts such as in movies, music, technology etc, Pepsi annex the beverage style of young adult segment of the inhabitants and dubbed them the Pepsi Generation, in an endeavour to make Coca-Cola seem old and staid. In the 1980s, Coca-Cola executed what was perhaps the most celebrated marketing mistake in history, discontinuing production on its core product, the most recognizable brand name in the world in favour of a more Pepsi-like formula it dubbed spic-and-span Coke. This Grand Canyon-size blunder eventually worked in the companys favour when consumers revolted with startling vehemence and Coca-Cola quickly announced it would bring back its revered product, now under the name Coca-Cola Classic. Sales rebounded, and more media attention was lavished on the Cola Wars. The campaign also managed to underline the loyalty and affection so many consumers had for original Coca-Cola-which might very well have been the goal of the company to begin with. Coca Cola eventually dro pped the word Classic from its name, and remains the most widely recognized brand in the world to the present.Difference 2 Culture (Hofstedes onion)Difference 3 Personality (Aaker)Difference 4 Identity and positioning (Kapferer)Brand Equity and Brand Loyalty. BrandAmerican marketing association defines the brand as A name, term, design, symbol, or any other feature that identifies one sellers good or service as distinct from those of other sellers. The legal term for brand is trademark. A brand whitethorn identify one item, a family of items, or all items of that seller. If used for the firm as a whole, the preferred term is trade name Advantages and disadvantages of brandingAdvantages1. Helps in identifying the goods and run. 2. It stimulates the purchase decision of the consumer. 3. It helps in creating customer loyalty. 4. It helps the company to maintain the leadership position in the market (if they are already market leader)Disadvantages1. Requires huge investment.2. An unsuc cessful brand will bring negative image to the company. 3. Customer may not be willing to pay extra just because it is brandedBrand equityBrand equity is set of assets linked to a brands name and symbol that adds to the value provided by the product or a service to a firm and/or that firms customer. Components of brand equity 1. Brand loyalty 2. Brand ken 3. perceive quality 4. Brand associations Brand loyalty is consumers commitment to repurchase the brand and can be demonstrated by repeated buying of a product or service or other positive behaviours such as word of mouth advocacy. True brand loyalty implies that the consumer is willing, at least on occasion, to put aside their own desires in the interest of the brand. This will help organization to reduce the promotion cost. Brand awareness The number of customers exposed to the brand name. Higher the brand awareness, higher will be the brand equity. Organizations put all the effort in the introduction stage of the product to c reate awareness among the customers.3. Perceived quality the customer perception about the actual quality level of the product.4. Brand associations The attribute of the brand that customer associates with his/ her belief.A person may associate the brand for power, strength or protectiveness.Brand DevelopmentCompany can develop the brand on the basis of product syndicate and brand name. Now we willdiscuss the different strategies adopted by companies to develop the brands.ExistingNewExistingLine ExtensionBrand ExtensionNewMulti BrandsNew BrandsLine extensionCompany uses its well known brand name to introduce additional items in a given product category such as spic-and-span forms, flavours, ingredients or package sizes.For example, Karnataka Milk federation, Uses its top brand name Nandini to introduce new Items like toned milk, full figure out milk, curd and milk powder. It is less risky and requires fewer investments to introduce the product. In the higher up example Nandini u sed the extension to meet the excess capacity that it has. The milk procurance was more than the demand from the customer. Hence it started producing the milk powder. But all the products introduced need not to be successful in the market. In case of KMF Nandini Ice creams didnt come home in the market. Another risk of line extension is brand cannibalization i.e. Companys brand/items compete each other.Brand extensionA strategy in which company uses one of its familiar brand names to new product categorys items. For example, get together breweries (UB) limited mathematical group used its flagship brand kingfisher to different categories. Kingfisher was originally a beer brand extended to airline businesss. Brand extension gives instant recognition to the brand. In the above example people required very less time to know kingfisher airline brand because parent brand was very well Known. Brand extension if it fails then it may hurt the parent brand reputation in the market. Multi brandsThe techniques of introducing the product or items in existing product category with a new brand name. For example, Hindustan Unilever uses different brand names for their home and personal care category. The above example shows us that HUL have breeze, Dove, Liril Lux, Lifebuoy and Pears in the bath soap segment itself. It helps company to come out with new features in the product or product category. Organizations adopt this strategy to avoid brand cannibalization in the given category. The major disadvantage of this strategy is none of the brands will enjoy major market theatrical role and result in lesser profitability. In case of Hindustan Unilever company had more than 100 brands and was forced to reduce it to 30 power brands. Other brands were not adding profuse profit for the company.New brandsThe strategy of coming out with new brand for new category products. In this strategy, company believes that existing brands can not be extended to the new category. The new br and strategy requires huge resources to build it. The new category if it already had some brands of other companies, investment requirement will go up. For example, Hindustan Unilever launchedPure it in the water purifier category. The category and brand is new to the company.Consumer Buying Behaviour Branding a influencing factorWhat influences consumers to purchase products or services? The consumer buying process is a complex matter as many internal and external factors have an impact on the buying decisions of the consumer.When purchasing a product there several processes, which consumers go through? These will be discussed below. 3- COMPONENTS OF BRANDINGBranding is a process of creating a product or company identity a personality creation and development by a number of differential professionals with equivalent objective or goal.1. Advertising. Its a wonderful thing to create a unique, user-friendly brand that the public is sure to embrace. However, if the public doesnt fin d out about the brand-and much of the public will find out through advertising-all that effort, time, and money will go to waste. The look and attitude of the advertising also help define the brand in the publics mind. Nike is well known for use up millions on celebrity endorsements for advertising. Its ads are legendary, and its swoosh logo is known the world oer without a word being said.2. Marketing. In devising the personality of the brand and determining how it will be presented to the public, marketing, which is usually done in-house and through consultants, helps to create the entity that the brand will become. Its a fine thing to own the recipe for oreo cookies, but if you decided to sell the recipe and not the cookies, you would be making a very large marketing mistake. Marketing is not just exchange it knows what to sell and how to sell it as part of a larger plan.What marketing does is to determine the proper audience for a product, and then throw in to that audience what it wants. The target demographic can be as narrow as 15-year-old boys living in the suburbs, or it can be literally anybody. That will depend on the product. But once the demographic is identified, marketing professionals analyze it, make sure the characteristics of that demographic are compatible with the product, and then emphasize the strengths of the product. The strengths of the product here are very specific They are the strengths that will best convey the personality the demographic wants to see in it. For example, if Philips had tried to market its flat-screen TV to an audience over 65, which traditionally is not warm to change, it might not have been successful, no matter how innovative the product may have been. Instead, the company aimed its ads at people in their twenties and thirties, emphasized the newness and difference of the product, and had a great success.3. Public relations. If advertising is the juggernaut of public attention, public relations is the stealt h bomber. PR generates publicity for the brand, helps solidify the publics opinion of the brand, and defines the brand-all without being perceived by the publicA lot of clients dont understand the difference between Branding, PR, advertising and marketing, says Rob Frankel, author of visit of Brand X. Personally, I prefer PR to advertising. I like PR because a lot of my Branding program is based on third-party endorsement. Its way more credible and fast-acting than when you pay for ads.Problem/Need Recognition for Future BrandingHow do you decide you want to buy a particular product or service? It could be that your DVD fraud stops working and you now have to look for a new one, all those DVD films you purchased you can no longer play So you have a problem or a new need. For high value items like a DVD player or a car or other low frequency purchased products this is the process we would take. However, for impulse low frequency purchases e.g. confectionery the process is different . Q. What are the new branding challenges and opportunities especially nowadays with the global economic crisis?The current economic crisis presents many challenges but also much opportunity for brand marketers at the same time. Research has show that in past recessions those firms that have been willing to invest in their marketing have emerged in a quicker position than those firms that have cut back spending and reduced their marketing investments. Obviously those marketing investments must be wise ones. Perhaps the most fundamental branding consideration in tough economic times is to establish perceptions of good value. Being seen as low priced or less expensive is not necessarily the answer, the more important consideration is that consumers feel that they are getting appropriate value from a product or service. Value is basically all the benefits the consumer realizes versus all the costs that he or she incurs. It is important to view and these benefits and costs broadly. Be nefits include the perceived monetary value of all the bundle of economic, functional, and psychological benefits that customers expect from a product. Similarly, costs are not restricted to the actual monetary price but may reflect opportunity costs of time, energy, and any psychological involvement in the decision that consumers might have. Top marketers in a recession will be sure to develop marketing programs and activities that optimally balance that equation so that consumers feel the collective benefits outweigh the collective costs as much as possible. That my involve framing the brands costs and benefits so that they are seen in the most positive light possible.Q. What would you single out as the most important heart and soul out of your extensive experience in studying brands?The most important message for marketers these days is to make sure they have a deep, rich understanding of consumers and how they think and feel about brands and their products and services. It is s o fundamental and may seem obvious, but unfortunately many marketers still fall way short on that score.Consumer Buying BehaviourQ. What is the future of branding?Brands will always be important given their fundamental purpose to identify and differentiate products and services. A good brand makes peoples lives a little easier and better. People are loyal to brands that satisfy their expectations and deliver on its brand promise. In an increasingly complex and busy world, the ability of a brand to simplify consumer decision-making is powerful. The predictably good performance of a strong brand is something that consumers will always value. What will change, however, is the means by which firms will build those brands. Marketers must always be adopting state-of-the-art branding practices to ensure that their marketing programs and activities reflect the always changing economic, cultural, technological, social, and legal environments.There are 4-Types of consumer buying behaviour As sael 1987Purchasing ExperiencesHigh InvolvementLow InvolvementSignificant differences between brandsComplex buying behaviorVariety-seeking buying behaviorFew differences between brandsDissonance-reducing buying behaviorHabitual buying behaviorSource Assael 1987, Consumer Behaviour and Marketing Action, 6th edition, p. 67There are four types of consumer depending upon the degrees of involvement and degree of differentiation amongst the brands as per Assael.A displaying Complex Buying Behaviour Pattern is a group of consumer who prefer to expand their beliefs regarding a particular product as a primary step and hence this process will lead them to develop positive attitudes regarding the product.Dissonance-Reducing Behaviour of consumer is classified as the trend in which consumers are highly involved in the purchasing experience but unable to equation among the brand of products offering similar services or features.Thus differentiation becomes the key point as consumers asks for th e features or functionalities or price comparison among the brand but in a market which display low differentiation of brands, the consumer purchasing behaviour is influenced by convenience. pageanting Habitual Buying Behaviour is a behavioural pattern as a result of consumers condition where the consumer buying decision depends on the product information acquired passively or the information embedded in their mind via review electronic media or promotional efforts, also the user shows low-level of involvement products.Variety Seeker Buying Behaviour, the consumer buying reaction occurs because of low-involvement in a market that displays high levels of product differentiation , thus they prefer to follow Brand Switching , in order to satisfy their need for diversification.Chapter 4 Survey, Analysis and FindingsIntroductionThe batch was performed in India at Shoppers Stop Mall (New Delhi Ansal Plaza Branch), which has many branches across the country at major cities and in United K ingdom, at St. Anns Shopping Centre (Harrow, London). The survey template was design to understand the relation between a product brand and consumer, in a whiz that how much they trust or rely on the brand that they go for the product, in short the impact of branding on consumer purchasing decision.The research was to understand the influence of Brand in a developing and veritable country. As the one could easy conclude that the consumer in developed country focus on more on brand image as the brand image define the quality of product whereas consumer in developing focus more on the need rather than quality for example a consumer in India purchasing a television will first look for the price and then supreme features within the price also the product should belong to reliable brand this is one of the key reason that even though India has certain level of sinless trade open market relation with china , still the Chinese cheap product unable to penetrate the Indian market.Questio nnairesThere are one hundred fifty and 180 interviews have performed in India and UK respectively, the pie chart display the same. The Number of interviews conducted with respect to different age group, the column chart below represent about the survey conduct in India at shoppers stop mall.The below graph display the number of interviews conducted, focusing the age group in UK at St. Anns Shopping Centre. In our survey we have put more focus on the young generation and middle-age group to understand their psychology while purchasing a product and how its being influences by the brand of the product. We also get to know the preference made by female and male group in India and UK. The female group in India and UK both spend their most of their shopping time in costumes and they prefer detail analysis or observation between different brands and they could easily compromise on the brand.Which brand do you use?Brand PBrand QBrand RBrand SIn case of others, disport certify.Age group? 16- 2424 3535- 5050-70What to you perceive to be the key attributes of a brand and what do you associate it with? stepPriceStatusPersonalityAestheticsTo what extent brands are important to you? very ImportantImportantNeither Important nor Unimportantnot Very importantNot at all Important5. How does the Made in trademark influence your buying?Very MuchNot muchDoesnt MattersMatterspowerfully MattersWhat is the key difference between International and Domestic brands?QualityPriceVarietyServicesDoes Culture difference play an important role in regards to your buying decision?AgreeStrongly AgreeDependsDisagreeStrongly DisagreeDo you agree shopping is different in abroad then in India?YesNoDo you feel changing market of fashion and technology plays an important role in your buying decision?YesNoWhat product of that particular brand do you use?Product 1Product 2Product 3Product 4In case of others, gratify specify..How long have you been using this product?1 year2 year3 year4 year5 yearIn case of others please specifyHow did you first chance upon the product?AdvertisingWord of mouthDisplayIn case of others, please specifyPlease suggest, if you want to make any changes to the product and why?Are you satisfied with this brand?Extremely satisfiedSatisfiedFairly SatisfiedNot at all SatisfiedWhich Cosmetic product brand you prefer?OlayDoveGrainierA combination of mixed product brand.How long have you been using the product XYZ?First TimeRegular userNever.What made you use the Product XYZ the very first time?AdvertisingWord of MouthDisplay at shopIf anything else, please specifyHave you ever used competitors product?YesNo.If you have used competitors product, then please confirm which product is better in the following termsQualityQuantityBrand NameAre youMaleFemaleHow did you receive this product?Gift purchaseIf other, please specify?How did hear about the sale of this product?Advertising-Newspaper, radio, TVFriend / familyArticle / magazineStoreOthers, specify___________ _______________________From which store did you made the purchase of this product? Specify._____________________________________________________________________________________________________________________How many different brands did you look out for this product? Specify.___________________________________________________________FindingsIn developing nations such as European countries, a different trend has been seen because of globalisation and complete trade, the market is flooded with many products offering similar features and because of competition, the price of the product has fallen down, European industries has to reduce their cost of goods sales by compromising with the quality of materials or setting up manufacturing industries in developing or poor nation where the quality of production much more oriented towards manufacturing the product preferably of manufacture quality product , for example Automobile industries , the number of automobile industries has gone dow n significantly in past 50 years.As per the research performed by KPMG for Automobile industries, the future of automobile industries will not only be characterized by origin of OEMs.RecommendationsConvergence A Business ConceptThe concept convergence has already entered into the market with innovation ideas of doing business, in automobile industries e-Mobility and Car-sharing business are the best example the convergence of brand and business ideas, e-mobility provides convergence between Fiat OEMs and Power Suppliers and Car-Sharing e.g Deutsche Bahan is the convergence between OEMs and mobility providers.From this we could able to figure out that convergence and innovative business ideas not only helps the BrandConvergence A New Business PlayerConvergence example E-Mobility and Car-SharingAssembled Product Combination of Branded ProductsIn coming future, one could imagine of a product developed like an IT product, for example an IT product such as cloud computing systems , IT f or green , Client computing , Advance Analytics (Business Intelligence software) is a combination of many software product provided by different brand leaders. This could be a future business concept across all products , one could think of his own car made up of worlds different brand leaders.

Strategic Importance Of Anticipated Hr Requirements Commerce Essay

strategical Importance Of Anticipated Hr Requirements Commerce EssayHRP is the address by which an geological formation ensures that it has the right number and kinds of state, at the right places, at the right m and that these people atomic number 18 capable of performing their tasks effectively and efficiently.This helps the organization to achieve its general objectives. Two major ways in which societal trends affect employment is through consumer markets, which affect the demand for wakelesss and services, and grok markets, which affect the supply of people take to adduce profounds and services.Maintaining a flexible men is the major ch all in allenge of the HR departmentand HRP helps it handle this challenge. HRP is d maven at diffe take on levels corporate, intermediate, and operations levels and for short-term activities.A proper gentle imaging home bet exercise should utilize the arousals of all thedepartments in the organization and enjoy the support of t he top management. A compassionate resource victor would be better equipped for mankind resource cooking if he has a good understanding of the market dynamics, changes in the economy,organizational processes and technological developments.The process of HRP involves three key steps assessing and making an inventory of the current tender resources, forecasting the organizations human resource needs and matching the demand and supply of human resources.Forecasting the overall human resource requirements involves studying the factors affecting the supply and estimating the increase or decrease in the external and internal supply of human resources.New hires, transfers-in, individuals re gimmicking from leave etc. increase the internal supply of human resources, while retirements, dismissals, transfers-out of the unit, lay-off, voluntary quits, sabbaticals, prolonged illness, and deaths reduce the supply.Part 1Strategic importance or current, future anticipated HR RequirementStra tegies concerns for hiring people at time of requirement and laying them off when they atomic number 18 non required. This scheme argument distinguish between personnel and the human resources. tender-hearted Resource Requirement is to control beat back costs, facial expression for the talented labours or employees, making sure line of reasoning decisions and assessing the future market risks. The of import work of the HR people is to a fault place right people for the right job at a right time and with the right price which an organization end afford because the employees are the main assets of the organization.H.R people plans that what the organization will need with his employees and those employees send away project the needs or the target of an organizations.The major problem now is daringd by the H.R people is that this may create the gap between the organizations demand and the handiness of the hands supply, the organization is red to develop new strategies or approaches to close these gaps.Strategies as per the H.R RequirementsEnvironment ScanEnvironment Scanning is a form of business intelligence. If the environment of the organization is in good, then it is easy for the new actor to mix up with the environment of the work, and it is going to help the organization that the employee or worker is giving his/her fullest work adroitnesss.Current Workforce ProfileCurrent State is a profile of the demand and supply factors both internally and externally of the custody the organization has today.Future Workforce ViewH.R people look towards the future organization that what all the requirements they need for the organization, what all the demand of the market, what sought of trend is going to be in that location, what will be the requirement of the employees at what price or the requirement of some different resources which may help to improve in the workforce in future and creates much better Working Environment of an organization. As i ntumesce thinking about the Quantitative and Qualitative of the product and as well as for the employees.(It may be privileged or out-of-door demand and supply)Closing the GapsThe major work of the H.R people is to close gaps between the management and the employees, so that the easy flow of working can be there which will help to the organization for achieving its goals. H.R people work is to motivate the workers and employees at time of they needed, it can be in terms of money or as per the requirement of the employee or worker which an organization can easily provide while looking to the past performance of the employee. There are other things which an organization required to close those gaps, those are Resourcing, Learning and takement, Remuneration, Industrial Relations, enlisting, Retention, Knowledge Management, Job design.HR homework impacts on the Strategic PlanIntegrating human resource management strategies and systems to achieve the overall mission, strategies, and success of the firm while meeting the needs of employees and stakeholders.(Source Herman Schwind, Hari mouse hare and Terry Wagar, Human Resource Management A Strategic Approach)As per the HR plan for the Strategic Plans it may Positive or Negative too for an organizations, exactly we are going to discussed on the positive side of the impacts on the strategic plan.Strategy DevelopmentDevelop strategies for workforce transition.-List specific goals to address workforce competency gaps or surpluses.-Changes in organizational structure-Succession planning-Retention programs- recruitment plans-Career development programs-Leadership development-Organizational training and employee development.These are the developments which are going to impact on the organization with the help of HR planning in the strategic plan, these plans may be for the future or the current plans as per the requirements of the organization.Part 2Human resources are the participants as in addition the beneficiar ies of sparing development process. In that, human resources figure on the demand as well as the supply side of end product of goods and services in the economy. On the demand side, goods and services produced are apply by the human beings to alleviate poverty, improve health, generate better living conditions, grow general directional levels and provide better facilities for training. Utilisation of goods and services thus carry ons to an improvement of timberland of human resources. On the supply side, human resources and capital form essential ingredients of production systems which transform natural and physical resources into goods and services.Complementarity between human resources and capital is so close that optimum increases in output and hence optimal scotch growth is not possible through increases in one of them either human resources or capital at the cost of the other.Some growth of by nature can be had from the increase in more than conventional capital ev en though the labour that is available is lacking both in skill and knowledge. But the rate of growth will be seriously limited. It simply is not possible to wee the fruits of modern agriculture and the abundance of modern exertion without making large investments in human beings . There is an optimal ratio of human resources to capital which has to be maintained to reach the attainable rate of economic growth.In this Unit we will take into account the two dimensions of human resources Quantity and Quality in context of HRP in general and also in tourism.Quantitative and Qualitative on the basis of legal requirement of Human Resource PlanningHuman being is looked as productive power which is one of the part of the universe of discourse of an economy and another one the human being those are without any productive power.PopulationPopulation of a country, in a generic sense, is taken as constituting the totality of all human beings of the country. The concept of world, viewed in t his manner, appears to be very simple. However, in reality, the definitions used vary not lone(prenominal) from country to country but even within a country depending on the purpose of enquiry. Broadly, the definitions of race used may be categorised into de facto and de ju re.Human resources being an integral part of population, the growth of human resources is depend on the growth of population. Population growth is measure by three factors population structure, migration and population policies.Age CompositionAge composition inwardness dividing the population by age groups, usually five stratum age groups. At some headway of time it shows the results of the past trends in mortality and in fertility.In the computation rate of growth of population, future births are usually computed by applying five year age specific fertility rates to the women of child bearing age (10 to 49 years) at the midpoint of each five-years time interval.It is useful in analysing and in computing of the labour supply. Normally the active age-group is being upseted to be 15 to 65 years.MigrationAnother factor which causes changes in population is the net migration. If the net migration is positive, the population rise at a rate faster than the indicated by natural growth. If the net migration is negative then it causes decline in the rate of growth indicated by the natural growth.If population changes then it doesnt cause changes as much(prenominal) in the human resources. Rather than change in the economical active component of population which affects the growth in the human resources. In terms of economic activity classification, population may be divided into workers and non-workers.Workers are defined as a person who actively participate in the productive work by mentally or physically presence. It includes not only the actual work but also includes effective direction and supervision. The non workers is being categorised as beggars, retired person, full-time students, in fants and dependent doing no work, persons engaged in household duties, renters living on rent on an agricultural or non-agricultural royalty, vagrants and others with unspecified sources of income, inmates of penal, charitable and metal institutions, unemployed but available for work, and others.Labour force is that segment of population whose work is to produce goods and services demanded by the whole population they are known as economically active population also, Usually they are aged between 15-64 years. However, not everyone in the productive age-group is effectively in the labour force.According to the accepted definition, labour force comprises all persons of either charge up who furnish the supply of labour available for the production of economic goods and services includingemployers, employees, self-employed persons, and those engaged in family enterprises without pay. knowledge and TrainingEducation and training is the most affective quality of the human resources in t he terms of skills and knowledge. Educational labour demand is more than the uneducated labour in the market. Education and training serve both social and individuals ends. Education and Training affects on the culture and social for the up gradation of an individual. In other words training and didactics for the society means to take usefulness of the technology which helps in the furthering technological progress.Depending on the methods of imparting knowledge and skills, education and training may be classified into two types Formal and Informal. Formal education and training, which is imparted through schools and colleges, emphasises transfer of knowledge. Informal education and training such as on-the-job training and hereditary training lays stress on transfer of skills, i.e., virtual(a) application of knowledge.As far as development of education and training is concerned there are five choice areas which are critical survival of the fittest between science and technology on the one hand, and on the other hand liberal and humanities. select between quality and quantity in education and training. Choice between level of education such as higher, secondary and primary education. Choice between market forces and incentives to attract people into some occupations. Choice between the aspirations of individuals and needs of the society.Health and NutritionHealth and nutrition status is one of the most important status for an human resource as significantly they contribute in building and maintaining a productive human ability as well as improving in the average expectation of support and a quality of life.There are three determinants of health statusPublic sanitation, climate and availability of medical facilities.Peoples knowledge and understanding of health hygienics and nutrition.Education, health and nutrition are inter-linked and they complement each other in the process of human resources development.Equality of OpportunityInvestments in human res ources development do not always ensure proportionate development of all sections of population. In the absence of deliberate policy intervention, there are bound to be distinctions. We can say that there are three distinct forms of discriminations which are relevant to developing nationsSocial discrimination may take either the form of sex discrimination or discrimination among different social groups or both. For example, a few years back the air hostesses of a circumstance airlines petitioned in the tribunal because their retirement age was earlier than of their male counterparts. The court upheld their petition and now the retirement age of both male and female air hostesses is same.Economic discrimination takes place largely among groups of population belonging to different economic strata classified in terms of either income generating assets.Regional discrimination can be in the form of either discrimination between rural and urban population or discrimination among popula tion belonging to different regions.These three forms of discriminations individually and/or jointly lead to inequality of opportunities of varying degree among different sections of population.Discrimination of any form causes differential access to education and training, and health and nutrition. This in turn leads to differences in quality and productivity of human resources belonging to different segments of the population with the privileged benefiting the most and under privileged being deprived of their due percentage in the development process.Opportunity costs of discrimination are very high, as it leads to many social and economic evils apart from retarding the pace of economic development. It has been exhibit that the national output can be further expanded by improving the average level of productivity of each individual through detach social and economic policies directed towards equality to opportunity in the fields of education and health.Tourism has long been re cognised as a tool for economic growth and development. However, it can be beneficial to the host economies when it creates jobs for the locals. Here qualitative dimensions of HRD become an important factor for education and training of local population as per the requirements of responsible tourism development.The dimensions, attributes and distribution of population the product of whose labour adds to national wealth constitute human resources. They are thus, the participants and beneficiaries of economic development. The demographic profile, migration and mobility and participation patterns in economic activity determine the quantitative aspects of actual and potential human resources. Investments in education and training, health and nutrition, and social welfare and quality promote quality of human resources through enhanced labour productivity.While quantitative and qualitative dimensions only regulate supply of human resources, the other aspect of human resources planning nam ely the demand for human resources crucially depends on the functioning and flexibility of labour markets. Labour market analysis is a principal instrument of human resources planning, as it helps identify skill shortages and also enables a diagnosis of market failure to match labour supply with demand. To facilitate labour market analysis, there is a need for a comprehensive and regularly updated labour market information system. The variables for determining the quantitative and qualitative dimension of human resource planning areQuantitativePopulation policy,Population structure,Migration, andLabour force participation.QualitativeEducation and training,Health and nutrition, andEquality of opportunity.These all are the points which directly or indirectly relates to the current legal requirements of the HR persons, which they had to consider while recruiting the people that what is going on in the market (in terms of population in there country, in terms of education and skills, he alth of the employee, age factors) emergence for recruiting and selection of new staffThe recruiting and selection of new staff is very sensitive because if HR people recruits any wrong person that can affect great loss to an organization and on the other hand if the recruitment is being done decent and HR people recruits right person for the right job then he/she will be useful or profitable for an disposal as well as the person who can achieve the targets of an organisation.Recruitment process can be done internally or externally that is online, telephonic, face to face interviews, exams related to the job profile. There are many ways for recruiting are as follows intrinsic or international recruitment is being done.Successful Internal Recruitment.Referral Recruitment.Opening Job Position.HRM role at job interview.The attractive internal or external job poster.External Recruitment. External Recruitment Success factors. External Recruitment Channels. Corporate website as a exter nal recruitment job positioning tool. External Recruitment Process Key Issues. External Recruitment Recruitment Agencies. Setting KPIs for recruiting agencies. Direct Search The premiere external recruitment service. Job Market Analysis. Basic External Recruitment Measures. Job website based external recruitment. External Recruitment Competitive Advantage.General Recruitment SWOT Analysis Recruitment sources Recruitment marketing What is War for Talents? Recruitment Strategy Recruitment Strategy of divide Recruitment Process Future Recruitment Process Key Issues Defining recruitment strategy Best Performing Recruitment Source Cost of the RecruitmentInternal Recruitment Internal Recruitment Benefits Internal Recruitment Process Weaknesses Internal versus External Job Candidates Right Internal Recruitment Job eyeshadeJob Resume Quick selection of Job Resumes in Graduates Campaigns Job Resume Components to ObserveThe Job audience HYPERLINK http//hrmadvice.com/hrmadvice/hr-processes/r ecruitment-and-selection/job-resume/job-resume-components-to-observe.htmlJob Interview Role Job Interview Preparation HRM Job Interview QuestionsRecruitment Process Design and Developments What to find out before recruitment process design? Designing Recruitment Process Recruitment Measures Simple Recruitment Process wins Main Recruitment Process steps Recruitment Analysis Recruitment Process Outsourcing(http//hrmadvice.com/hrmadvice/hr-processes/recruitment-and-selection.html) HRM Advice, 2008 HRM adviceMain steps for the recruitment process are as follows-HYPERLINK http//hrmadvice.com/hrmadvice/hr-processes/recruitment-and-selection/job-resume/job-resume-components-to-observe.htmlJob DesignOpening Job position.Collecting job resumes.Pre-selection of job resumesJob InterviewsJob Offer(http//hrmadvice.com/hrmadvice/hr-processes/recruitment-and-selection/recruitment-process-design-and-development/main-recruitment-process-steps.html) HRM Advice, 2008 HRM advice Part 3The set up of the organisation environment on staffThe organisation environment is being created by the organisation members itself therefore, the organisation environment effects on the staff and labour too, this includes in the internal environment of the organisation.If any of the staff is not working properly in any of the department then, it creates bad environment in the organisation, if that particular person is been not checked by his/her seniors, then while looking that particular person others also became lazy which is not good for an organisation, it may lead to the failure to achieve the goals and targets of an organisation. As some one had rightly said that, in bunch of apple if any of the apple is spoiled and it has been not flowerpot then it spoils the whole bunch.The organisation environment effects the staff to do not achieve the organisation goals when the organisation is not providing the affective raw temporal to work out like the machinery, the area where the employees are going to work out, raw material are not available at the time of requirement, these all are the hindrance while achieving any goal of an organisation. There are many ways which effects the organisation environment are as follows someone and KnowledgePeople those are working in an organization they should be correct skilled or knowledge people for the correct work, the age of the people affects the outcome of the work and in an department the mix people should be included as the experience people with the new people.Materials and ToolsThe quality and quantity of the input materials must be provided to an employees to easily work without wasting time on the collecting of materials e.g. pencil, scale, providing of the internet. The tools can be used for the labour people that the tools must working under the good condition if any requirement is there that should be told earlier to labour supervisor.EquipmentsThe equipments must be up to the date and fit for the purpose. e.g. fitting i s being given the faculty and in the college no books are available for an particular assignment if it is available then the books are not in good condition to read out and understand it, therefore it is difficult to prepare a good and effective assignment, which leads to fail to achieve a goal.Employees motivation is also affects to an organisation, if the employees were not motivated properly at time of the motivation then it may lead to the failure of an organisation to achieve goals which affects to the environment of an organisation which affects to the other departments and at the end the environment affects on the productivity of an organisation which fails the whole process of an organisation.The Work life balance issue and the changing pattern of work practices1) Meet needs of expansion / downsizing programmes.2) Nature of present workforce in relation with Changing Environment helps to cope with changes in competitive forces, markets, technology, products and government activity regulations.3) Cater to Future Personnel Needs.4) Each Organisation needs personnel with necessary qualifications, skills, knowledge, experience aptitude.5) Meet manpower shortages due to labour turnover.6) Need for relief of Personnel -Replacing old, retired or disabled personnel.Shift in demand from ERP to internet programming has increased internet programmers assess staffing levels to avoid unnecessary costs. reduce delays in procuring staff. prevent shortage / excess of staff quantify job for producing product / service. comply with legal requirements determine future staff-mix quantify people positions requiredIn organisational development, successiveness planning is the process of identifying and preparing suitable employees, through mentor, training and job rotation, to replace key personnel within an organisation if they leave.All employers need to consider the issue of succession planning to ensure that no part of the business is at risk should a particular me mber of staff leave the organisation.With good succession planning, employees are ready for new leadership roles as the need arises. Moreover, when someone leaves, a current employee is ready to step up to the plate. In addition, succession planning can help develop a diverse workforce, allowing decision makers to look at the future make-up of the organisation as a whole.Develop a succession plan for internal replacements, and if you will need to hire, think about the type of person or skills you will need so that if the line arises you have already done some of the groundwork.In your succession plan you may wish to considerstaff interchange where employees swap jobs within the organisation in order to have experience in multiple positionsformal or easy mentor arrangementscoaching of staffidentification of suitable professional development activities for high-performing staffmaking agreements to introduce flexible working arrangementscreating forward-thinking internal promotion p oliciessupporting staff to take increased responsibilitythe allocation of higher-grade duties or assignments.Part 4Process StepsThere are four main grievance process steps discovery, conciliation, internal review and arbitration.DiscoveryIt means the date when the member raised any grievance against the any member or his/her senior, or it may be reasonably discovered, that particular circumstance leads to the grievance. propitiationIn this the grievance between faculty member and the board sitting in the lowest administrative is being tried to resolved as briefly as possible, this is the informal effort before filing for the formal grievance. This is being assisted by a FA-appointed campus conciliator.Internal Review HearingA informal meeting is being called by president, or the presidents designee. The president listens to the grievance, the responding administrator and their representatives as they address the allegations contained in a timely Notice of Grievance that has been fi led with the District. The president writes an Internal Review Hearing decision regarding the Notice of Grievance allegations.Arbitration HearingBefore the formal hearing the arbitrator choose seven candidates from the list those are supplied by the State Conciliation Service. Both parties and all testimony as witnesses is under oath by Legal counsel. After reviewing evidence, testimony and argument apprise from both parties, the arbitrator renders a written decision that is binding on both parties.Discipline issues that result in dismissals disciplinary and grievance procedures provide a clear and transparent framework to deal with difficulties which may arise as part of their working relationship from either the employers or employees perspective.Informal oral precedent is given to the minor and not part of the formal disciplinary procedure.Formal oral warningWritten warning or sometimes second time written warning.Final written warning inflammationWhile given the previous warni ng there is effect and misconduct continues then we should move on to the next stages of the procedure. If misconduct is serious but falls short of the misconduct, then other options aretransfer the worker to another jobnon payment of bonusesdemotionDismissalWhen the severest problem occurs then the dismissal is required. While giving warning it should be clear that the repetition of misconduct will be the dismissal. The dismissal can be done without giving any notice at time of the gross misconduct by the any person or pay in position of notice but we must try to follow the procedure. We can suspend a worker on a full pay but the investigation is being carried out. In employment contract the allowing provision of suspension is an good idea. The suspension should be made on the proper and reasonable cause and it should be used at the time of extreme and it shows that before we had consider the alternative procedure of transfer.(http//www.is4profit.com/business-advice/employment/han dling-grievance-and-discipline-procedures/types-of-disciplinary-action.html , is4profit, copyright2000-2010 is4profit)The role of the Acas Code of holdThe Acas Code of Practice Disciplinary and Grievance Procedures was revised to reflect the removal of the statutory procedures and a new version came into force on 6 April 2009. CIPD endorses the Code. Following it is crucially important for employers an employment tribunal will consider whether the employer has followed the Code and, if they have not, then the tribunal may adjust any awards made by up to 25% for unreasonable failure to comply.In situations where the trigger event occurs on or after 6 April 2009, an employment tribunal will consider whether the employer has followed the Acas Code and, if they have not, then the tribunal may adjust any awards made by up to 25% for unreasonable failure to comply.CIPD members can find out more on the content of the Code, the legal aspects of this topic and likely future developments fro m our FAQ on Discipline and grievances procedures in the Employment Law at Work area of our website.Disciplinary policy and practiceUsing the disciplinary processThere are two main areas where a disciplinary system may be used readiness/performance and conduct.Capability/performanceIt happens that the performance of the employee is not up to the mark in the work place, at that time also the employer faces many difficulties and at that time employer can take some harsh steps against the employee. Many employers will have a specific capability procedure to deal with such matters and it is good that the employers deals with this issue without addressing formally, and when it arise, and the informal options are being exhausted and there is no alternative of it then the managers enter to the formal disciplinary or capability procedure.Situations where an individual is unable to do their job because of ill-health may also fall into this category. In these instances an employee should be dealt with sympathetically and offered suppor

Driving Forces Of Ecommerce In Banking Sector Information Technology Essay

Driving Forces Of Ecommerce In Banking Sector Information Technology EssayEcommerce is the abbreviated form of the imagination of Electronic Commerce. This concept was initially introduced as an alternate for onsite trading. Selling and get of goods was through using electronic constitutions like internet. E commerce ha spread world coarse with the increasingly use of internet technology. Now the ecommerce has also spread in other business environments like tourism, banking, employment, real estate and teaching. Ecommerce has become a more than convenient platform for exchanging goods and services. E commerce has also broadened the sense of global market as masses give notice buy and sale goods and services to or from a person sitting overseas. Ecommerce has helped the consumers in many ways. E commerce provides a better insight about the product and services offered by a company. All the major retailers of the world stimulate entered the business system of ecommerce because of the increasing use of it. In the initial stage of the ecommerce the startup companies captured the market sh ar of well established conventional retailers only by using e commerce system for selling there product. Now the ecommerce has improved the service of each vault of heaven which has implemented the idea in their system. Due to ecommerce tourism sector has improved because to mean solar day people do not have to go to the registration previse to wee-wee tickets for some place they can book their tickets online using various ecommerce sites. Banking services have drastically improved after the ecommerce system. Customers do not have to stand in queue for hours for some small things like checking balance, fund transfer etc. Ecommerce has also eased the tasks of HR managers of companies as the websites of most companies now have a career section where the aspirants can view the current openings in the company and apply for the suitable rent out. HR managers can view job application on the website and contact suitable applicant for further conversation. Many ecommerce sites provide facilities related to real estate business where people can get information about the different lands. Many sites like amazon, ebay, rediff have implemented the ecommerce system in the field of teaching. Study materials, books, journals, magazines etc. are available online and people can buy or subscribe them. Knowledge management system is another form of ecommerce which has improved the knowledge sharing system and has been beneficial for the fosterage system. (Concept Ecommerce)Banking EcommerceE commerce in the banking sector is also known as internet banking as various tasks of banks is being d hotshot on internet. Banks have enabled electronic services to improve customer services and reduce the work load of the employees. All the normal daily bank jobs can now be done using the banks web portal. Following banking service have been transferred to the ecommerce sys tem of the bankFinancial accomplishions are now being performed by using the banks online banking system or ecommerce system. These transactional services include presentation and payment of bills, fun transfer from one account to other account, investment facilities, and application for loans can be submitted on the ecommerce system of the bank. Customers can generate the periodic financial statements of their bank account by availing the internet banking facility of the bank. Long queues at the cash counter can be avoided by using the fund transfer facility on the ecommerce system of banks. ATM service is also a form of ecommerce system to transact cash without standing in long queues at the cash counter. Other non transactional services like getting bank statements and checking balance in the account are also being performed on the ecommerce system of banks. (Silvain de munck, 2001)Driving forces of Ecommerce in Banking SectorFollowing are the three major forces that support the use of ecommerce system in the banking sectorEconomic forces This is one the most important benefits of the ecommerce system in the banking sector. Ecommerce system are economic efficient as the cost of communication is lessen, one time investment in the infrastructure establishment will be cheaper than appointing extra staff to attend more customers, electronic transactions will be faster and more economic and better customer services can be provided on comparatively low cost. Ecommerce system of banks will also enable effective communication between all the branches and a centralized database of customers and their information can be maintained by using ecommerce system in banks. merchandise forces Internet banking facilities are proved to be an extra advantage for the selling of banks. Internet banking provides better and enhanced customer services and support. Internet is he shell way of marketing in todays global scenario.Technology forces Advancement in technology is anoth er major force for implementing ecommerce system in the banking sector. In this competitive era every organization has to walk parallel with the latest tools and technologies otherwise they will loose competitive advantage in the market. at that place has been much advancement in the internet security which has made the ecommerce a more reliable and secures way of banking. (Silvain de munck, 2001)ConclusionEcommerce is the technical way of selling and purchasing goods or services. Implementation of ecommerce in each sector has improved the performance and efficiency of that sector. The banking sector has taken huge advantage from the ecommerce or internet banking system. Ecommerce has reduced the pressure of employees of banks and increased the level of customer services. The customers of banks are now happier and satisfied as they are also feeling relaxed with the advanced ecommerce system of banks. Many economic, marketing and technological forces have attracted the banking secto r towards the ecommerce system. The current advanced technology has made the ecommerce system a more secure, reliable and easy system for day to day banking tasks.

Helen Keller Essay -- Story of My Life

Helen KellerHelen Keller was an American author who lived to educate and inspire others to become the most unique author of her time. She was a gifted cleaning lady who had exceptional writing abilities. She utilised simplistic style to correspond with each(prenominal) varieties of people. She wrote to inspire people and to help disabled people achieve their goals. Her writing style was full of many types of diction, syntactical devices, and patterns of imagery to exemplify her life chronicle. Keller used an unadorned tone with superb expressions and descriptions.Helen Adams Keller was born in the small town of Tuscumbia, Alabama in 1880. When she was nineteen months rare she was diagnosed with scarlet fever, which left her blind and deaf for the rest of her life. When she was a child she was put under the care of Anne Sullivan, and she would become her life long friend and companion. Sullivan began to discipline her by writing with her finger, the name of objects into her hand. Keller began to learn very rapidly. She started to write very quickly using a ruler to guide her sentences. She knowledgeable how to read braille and then to speak. In 1900, Keller went to Radcliffe College and graduated with honors. She lectured around the world about her life experiences and met many famous people such as Mark Twain. She was an extraordinary woman and one of the most recognized people in history. Helen Keller shows herself as a well educated, persevering, and eager woman. She brought her success through her education, which she was taught at a young age. Keller learned her thirty new words the same day she learned her first. Next, she presented a very strong personality. In her early years Keller states, although I find it difficult, I s... ...m her birth and follows on by each of her accomplishments. She wrote her story just how her life happened, she included all of her inspirations and the people that helped her fulfil her goals.Helen Keller wrote her life story as a tool for other people to learn from. She was plagued by disabilities that she had to overcome. Her story is wonderful and her achievements are amazing. Keller let nothing stop her from meeting famous people, to traveling all over the world to talk to people and inspire them. She did many things that even people with no disadvantages couldnt accomplish. BibliographyKeller, Helen AdamsStory of My Life. New York, New York Bantam Books, June 1990Herrmann, DorothyHelen Keller. noteworthy Women 1990. Yahoo. http//www.charlotte.com/services/books/0920review.htmMicrosoft Encarta 97Microsoft Corporation, 1993-1996

Ontological Relativism and the Pragmatic Notion of Metaphysical Truth :: Philosophy Metaphysics Research

Onto reproducible Relativism and the Pragmatic Notion of Metaphysical TruthABSTRACT I. IntroductionThe mind body puzzle resembles a black hole in the universe of philosophy It takes a lot of energy which could be spent otherwise. Therefore, it would be liberating to show that it is not a occupation at all. That is exactly what I shall do in this paper. Roughly, I shall argue as followsFirst, I will show that the traditional mind body problem as a logical conflict will not occur if one is more decided in dualism.Then, I shall argue that dualism does not pack to be an absurd position. It is absurd only when taken metaphysically, simply it is plausible when taken pragmatically. I shall reject the metaphysical presumptions sh atomic number 18d by metaphysical dualism and the materialist identity operator theory in order to develop a metaphysical position compatible with pragmatic dualism. Thus, I shall get rid of the mind body problem, the absurdities associated with dualism and the incoherence of the identity theory all at once.II. Exchanging Logical Conflicts for Metaphysical QuestionsThe traditional logical way of putting the mind body problem is this(1) Physical events are caused only by other physical events.(2) Mental phenomena play causal roles such that they do cause not only other mental phenomena but also physical events, namely actions and movements.(3) Mental phenomena are not physical.These statements contradict each other, but only for the reason that (3) defends a mental-physical dualism, whereas (2) supposes identity between actions (or behavior) and phyical events. Thus, the logical conflict is constituted by nothing but indecision in dualism. I call it indecision, because the relevant reasons which lead to dualism with regard to mental and physical phenomena do equally well support dualism as to actions (or behavior) and physical events. Both variants of ontological dualism are built upon semantic dualism which is both conceptual and explana tory dualism.As to conceptual dualism, it should be conceded that mental phenomena, behavior, and actions as such can be individuated only as sensed, had, made, and done by someone. This existential dependency on a fount cannot be analysed naturalistically, because it is neither an empirical intrinsic property, nor any kind of empirical relation. It is what the contents of the concepts sensing, feeling, deciding, believing, and acting have in common, concepts, which do not refer to intrinsic properties or relations at all. Thus, the individuation of mental phenomena and actions as such differs essentially from the individuation of physical phenomena and events.